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Privacy policy
We are very pleased about your interest in our company. Data protection is of a particularly high priority for
the management of SEELEN. Records. The use of the Internet pages of the SEELEN. Records. is possible
without any indication of personal data. However, if a data subject wants to use special services provided by
our enterprise via our website, processing of personal data could become necessary. If processing of
personal data is necessary and if there is no legal basis for such processing, we will generally obtain the
consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data
subject shall always be in line with the country-specific data protection regulations applicable to the SEELEN.
Records GbR. By means of this data protection declaration, our enterprise would like to inform the public
about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data
subjects are informed of their rights by means of this data protection declaration.

As the controller, the SEELEN. Records GbR has implemented numerous technical and organisational
measures to ensure the most complete protection of personal data processed through this website.
Nevertheless, Internet-based data transmissions can always be subject to security vulnerabilities, so that
absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal
data to us by alternative means, for example by telephone.

This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal
data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an
encrypted connection by the string "https://" and the lock symbol in your browser line.

1. Definitions
The data protection declaration of SEELEN. Records GbR is based on the terms used by the European
Directive and Ordinance when issuing the General Data Protection Regulation (DS-GVO). Our data
protection declaration should be easy to read and understand for the public as well as for our customers and
business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms, among others, in this data protection declaration:
a) Personal data
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Personal data is any information relating to an identified or identifiable natural person (hereinafter "data
subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by
reference to an identifier such as a name, an identification number, location data, an online identifier or to
one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social
identity of that natural person.
b) Data subject
Data subject means any identified or identifiable natural person whose personal data are processed by the
controller.
c) Processing
Processing means any operation or set of operations which is performed upon personal data, whether or not
by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration,
retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available,
alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their future
processing.
e) Profiling
Profiling is any type of automated processing of personal data that consists of using such personal data to
evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects
relating to that natural person's job performance, economic situation, health, personal preferences, interests,
reliability, behavior, location or change of location.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be
attributed to a specific data subject without the use of additional information, provided that such additional
information is kept separate and is subject to technical and organizational measures to ensure that the
personal data is not attributed to an identified or identifiable natural person.
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g) Controller or person responsible for processing.
The controller or person responsible for processing is the natural or legal person, public authority, agency or
other body which alone or jointly with others determines the purposes and means of the processing of
personal data. Where the purposes and means of such processing are determined by Union or Member
State law, the controller or the specific criteria for its designation may be provided for under Union or Member
State law.
h) Processor
Processor means a natural or legal person, public authority, agency or other body which processes personal
data on behalf of the Controller.
i) Recipient
Recipient means a natural or legal person, public authority, agency or other body to whom personal data are
disclosed, whether or not a third party. However, public authorities that may receive personal data in the
context of a specific investigative task under Union or Member State law shall not be considered as
recipients.
j) Third Party
Third party means a natural or legal person, public authority, agency or other body other than the data
subject, the controller, the processor and the persons authorized to process the personal data under the
direct responsibility of the controller or the processor.
k) Consent
Consent shall mean any freely given specific and informed indication of the data subject's wishes in the form
of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement
to the processing of personal data relating to him or her.
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2. Name and Address of the data controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws
applicable in the Member States of the European Union and other provisions of a data protection nature is:
SEELEN.Records GbR,
Kurt-Eisner-Straße 35
04275 Leipzig
Germany
E-mail: imprint@seelen-records.com
Website: www.seelen-records.com

3. Cookies
By using the web analysis service "Google Analytics" so-called "cookies" are used on our internet pages. The
Internet pages of SEELEN. Records GbR use cookies. Cookies are text files that are stored on a computer
system via an internet browser.
Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID
is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers
can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited
Internet pages and servers to distinguish the individual browser of the data subject from other Internet
browsers that contain other cookies. A specific internet browser can be recognised and identified via the
unique cookie ID.
Through the use of cookies, the SEELEN. Records GbR can provide the users of this website with more
user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimised for the user. As already
mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to
make it easier for users to use our website. For example, the user of a website that uses cookies does not
have to re-enter his or her access data each time he or she visits the website, because this is done by the
website and the cookie stored on the user's computer system. Another example is the cookie of a shopping
basket in an online shop. The online shop remembers the items that a customer has placed in the virtual
shopping basket via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of an appropriate
setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore,
cookies that have already been set can be deleted at any time via an internet browser or other software
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programmes. This is possible in all common internet browsers. If the data subject deactivates the setting of
cookies in the Internet browser used, not all functions of our website may be fully usable.
No personal data is stored in the cookies we use, so that no conclusions can be drawn about your identity on
the basis of the cookie technology. Only pseudonymised information is generated.
We use cookies for the following purposes:
(1) Most browsers (e.g. Firefox, Chrome, Internet Explorer, Safari, etc.) accept cookies by default. You can
allow or prohibit temporary and stored cookies independently of each other in the security settings. However,
we expressly point out that certain features on our Internet pages will not be available to you and some web
pages may not be displayed correctly if you deactivate cookies.

4. Collection of general data and information
The website of the SEELEN. Records GbR collects a series of general data and information every time a
data subject or automated system calls up the website. This general data and information is stored in the log
files of the server. The following data may be collected: (1) the browser types and versions used, (2) the
operating system used by the accessing system, (3) the website from which an accessing system accesses
our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our
website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7)
the Internet service provider of the accessing system and (8) other similar data and information that serve to
avert danger in the event of attacks on our information technology systems.
When using these general data and information, the SEELEN. Records GbR does not draw any conclusions
about the data subject. Rather, this information is required in order to (1) correctly deliver the contents of our
website, (2) insofar as this is necessary for the fulfilment of the contractually assumed obligations between
us and you, or (3) for the provision of the ordered products and services. to provide the ordered products and
services on our website, (3) insofar as you have given us permission to use your data, (3) to optimise the
content of our website and the advertising for it, (4) to ensure the long-term functionality of our information
technology systems and the technology of our website, and (5) to provide law enforcement authorities with
the information necessary for prosecution in the event of a cyber attack. Therefore, the SEELEN. Records
GbR analyzes anonymously collected data and information on one hand, and on the other hand, with the aim
of increasing the data protection and data security of our enterprise so that we can ultimately ensure an
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optimal level of protection for the personal data we process. The anonymous data of the server log files are
stored separately from any personal data provided by a data subject.
The use of your data in the context of contract processing includes, in particular, the storage and use of data
for billing purposes, for the purposes of legal prosecution due to claims arising from the contractual
relationship, for the processing of any warranty claims after fulfilment of the contract and for the fulfilment of
obligations under tax or accounting law.
If you contact us by electronic mail (e-mail), by telephone or in writing, the provision of personal data (in
particular name, address, e-mail address, telephone number) is always voluntary. We use the data you
voluntarily provide exclusively to respond to your request and will subsequently delete the data.

5. Passing on of personal data
Your personal data will only be passed on to third parties or otherwise transferred if this is necessary for the
purpose of processing the contract or for billing purposes. Any disclosure or resale of data to third parties
beyond the provisions of this privacy policy is excluded, unless you have expressly consented to the
disclosure of your data.

6. Registration on our website
Insofar as you create a customer account in our online shop in order to be able to place orders quickly and
easily, we store and process the inventory data you provide to us for the purpose of using our offer. In
addition, we also store a password, which you can create yourself, the data of your respective order(s) as
well as the data required for the purpose of billing and payment. Which personal data is transmitted to the
data controller in the process is determined by the respective input mask used for registration. The personal
data entered by the data subject are collected and stored exclusively for internal use by the controller and for
its own purposes. The controller may arrange for the data to be transferred to one or more processors, for
example a parcel service provider, who will also use the personal data exclusively for an internal use
attributable to the controller.
By registering on the website of the controller, the IP address assigned by the internet service provider (ISP)
of the data subject, the date as well as the time of registration are also stored. The storage of this data takes
place against the background that only in this way can the misuse of our services be prevented and, if
necessary, this data makes it possible to clarify criminal offences that have been committed. In this respect,
the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data
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is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the
purpose of criminal prosecution.
The registration of the data subject by voluntarily providing personal data serves the purpose of the controller
to offer the data subject content or services which, due to the nature of the matter, can only be offered to
registered users. Registered persons are free to modify the personal data provided upon registration at any
time or to have them completely deleted from the data inventory of the controller, provided that they are not
further required for billing purposes or for tax or accounting purposes.
The controller shall provide any data subject at any time, upon request, with information on what personal
data is stored about the data subject. Furthermore, the controller shall correct or erase personal data at the
request or indication of the data subject, provided that this does not conflict with any legal retention
obligations. The entire staff of the controller shall be available to the data subject as contact persons in this
context.

7. Data collection when merely visiting our website
If you do not register or otherwise provide us with information, when you visit our website we only collect
data that your browser transmits to our server for technical reasons:
Date, time and origin (source) of access to our website. The browser used, the operating system and the IP
address at the time of the visit. The amount of data exchanged in bytes.
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate
interest in improving the stability and functionality of our website. The data is not passed on or used in any
other way. We reserve the right to check the server log files retrospectively if there are concrete indications
of illegal use.

8. Newsletter dispatch
On the website of the SEELEN. Records GbR, users are given the opportunity to subscribe to our
enterprise's newsletter. The personal data transmitted to the controller when the newsletter is subscribed to
is specified in the input mask used for this purpose.
The SEELEN. Records GbR informs its customers and business partners at regular intervals by means of a
newsletter about enterprise offers. In principle, the data subject may only receive our enterprise's newsletter
if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing.
For legal reasons, a confirmation e-mail is sent to the e-mail address registered by a data subject for the first
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time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify
whether the owner of the e-mail address as the data subject has authorised the receipt of the newsletter.
The personal data collected in the context of a registration for the newsletter are used exclusively for sending
our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for
the operation of the newsletter service or a related registration, as could be the case in the event of changes
to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the
newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by
the data subject at any time. The consent to the storage of personal data, which the data subject has given
us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a
corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the
newsletter mailing directly on the website of the controller at any time or to inform the controller of this in
another way.
The data you provide when registering for the newsletter (e-mail address, first and last name) will be stored
and used to send our newsletter. We ensure that we treat your data confidentially and in accordance with the
applicable legal provisions and will only use it for the purpose of sending the newsletter.

10. Routine erasure and blocking of personal data
The controller shall process and store personal data of the data subject only for the period of time necessary
to achieve the purpose of storage or where provided for by the European Directive and Regulation or other
legislator in laws or regulations to which the controller is subject.
If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and
Regulation Maker or another competent legislator expires, the personal data will be routinely blocked or
deleted in accordance with the statutory provisions.

11. Rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European Directive and Regulation to obtain confirmation
from the controller as to whether personal data concerning him or her are being processed. If a data subject
wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the
controller.
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b) Right of access
Any person concerned by the processing of personal data has the right granted by the European Directive
and Regulation to obtain at any time from the controller, free of charge, information about the personal data
stored about him or her and a copy of that information. In addition, the European Directive and Regulation
Body has granted the data subject access to the following information:
– the purposes of the processing
– the categories of personal data processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in
particular in the case of recipients in third countries or international organisations
if possible, the planned duration for which the personal data will be stored or, if this is not possible, the
criteria for determining this duration
the existence of the right to obtain the rectification or erasure of personal data concerning him or her, or the
restriction of processing by the controller, or the right to object to such processing
the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the data subject: Any available information on the origin of the data
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the
GDPR and, at least in these cases, meaningful information about the logic involved and the scope and
intended effects of such processing for the data subject.
Furthermore, the data subject shall have the right to obtain information as to whether personal data have
been transferred to a third country or to an international organisation. If this is the case, the data subject shall
also have the right to obtain information on the appropriate safeguards in relation to the transfer.
If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller
at any time.
c) Right of rectification
Any person concerned by the processing of personal data has the right, granted by the European Directive
and Regulation, to obtain the rectification without delay of inaccurate personal data concerning him or her.
Furthermore, the data subject has the right to request the completion of incomplete personal data, including
by means of a supplementary declaration, taking into account the purposes of the processing.
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If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact any
employee of the controller.
d) Right to erasure (right to be forgotten)
Any person concerned by the processing of personal data has the right, granted by the European Directive
and Regulation, to obtain from the controller the erasure without delay of personal data concerning him or
her, where one of the following grounds applies and insofar as the processing is not necessary:
The personal data were collected or otherwise processed for such purposes for which they are no longer
necessary.
The data subject revokes the consent on which the processing was based pursuant to Art. 6(1)(a) DS-GVO
or Art. 9(2)(a) DS-GVO and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) DS-GVO and there are no overriding
legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2)
DS-GVO.
The personal data have been processed unlawfully.
The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member
State law to which the controller is subject.
The personal data have been collected in relation to information society services offered pursuant to Article
8(1) DS-GVO.
If one of the aforementioned reasons applies, and a data subject wishes to arrange for the erasure of
personal data stored by the SEELEN. Records GbR, he or she may, at any time, contact any employee of
the controller. The employee of the SEELEN. Records GbR shall arrange for the erasure request to be
complied with immediately.
If the personal data was made public by the SEELEN. Records GbR and our company is responsible
pursuant to Art. 17 Para. 1 DS-GVO, SEELEN. Records GbR shall implement reasonable measures,
including technical measures, to compensate other data controllers for processing the personal data
published, taking into account the available technology and the cost of implementation, in order to inform the
data subject that he or she has requested from those other data controllers to erase all links to or copies or
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replications of the personal data, unless the processing is necessary. The employee of the SEELEN.
Records GbR will arrange the necessary in individual cases.
e) Right to restriction of processing
Any person concerned by the processing of personal data has the right, granted by the European Directive
and Regulation, to obtain from the controller the restriction of processing if one of the following conditions is
met:
The accuracy of the personal data is contested by the data subject for a period enabling the controller to
verify the accuracy of the personal data.
The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead
the restriction of the use of the personal data.
The controller no longer needs the personal data for the purposes of the processing, but the data subject
needs it for the assertion, exercise or defence of legal claims.
The data subject has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear
whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of
personal data stored by the BPitch Control GmbH, he or she may, at any time, contact any employee of the
controller. The employee of the SEELEN. Records GbR will arrange the restriction of the processing.
Any person concerned by the processing of personal data has the right, granted by the European Directive
and Regulation, to receive the personal data concerning him or her, which have been provided by the data
subject to a controller, in a structured, commonly used and machine-readable format. The data subject shall
also have the right to transmit such data to another controller without hindrance from the controller to whom
the personal data have been provided, provided that the processing is based on consent pursuant to Article
6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR
and the processing is carried out by automated means, unless the processing is necessary for the
performance of a task carried out in the public interest or in the exercise of official authority vested in the
controller.
Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data
subject shall have the right to obtain the direct transfer of personal data from one controller to another
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controller where technically feasible and provided that this does not adversely affect the rights and freedoms
of other persons.
In order to assert the right to data portability, the data subject may at any time contact any employee of the
SEELEN. Records GbR.
g) Right to object
Any data subject concerned by the processing of personal data has the right, granted by the European
Directive and Regulation, to object at any time, on grounds relating to his or her particular situation, to
processing of personal data concerning him or her carried out on the basis of Article 6(1)(e) or (f) of the DSGVO.
This also applies to profiling based on these provisions.
The SEELEN. Records GbR shall no longer process the personal data in the event of the objection, unless
we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and
freedoms of the data subject, or for the assertion, exercise or defence of legal claims.
If the SEELEN. Records GbR processes personal data for direct marketing purposes, the data subject shall
have the right to object at any time to processing of personal data processed for such marketing. This also
applies to the profiling, insofar as it is related to such direct marketing. If the data subject objects to SEELEN.
Records GbR to the processing for direct marketing purposes, SEELEN. Records GbR will no longer process
the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to
processing of personal data concerning him or her which is carried out by the SEELEN. Records GbR for
scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the Data
Protection Regulation (DS-GVO), unless such processing is necessary for the performance of a task carried
out in the public interest.
In order to exercise the right to object, the data subject may directly contact any employee of the SEELEN.
Records GbR or another employee. The data subject is also free to exercise his/her right to object by means
of automated procedures using technical specifications in connection with the use of information society
services, notwithstanding Directive 2002/58/EC.
(h) Automated decisions in individual cases, including profiling.
Any data subject concerned by the processing of personal data shall have the right, granted by the European
Directive and the Regulation, not to be subject to a decision based solely on automated processing, including
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profiling, which produces legal effects concerning him or her or similarly significantly affects him or her,
provided that the decision (1) is not necessary for entering into, or the performance of, a contract between
the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller
is subject and that such law lays down appropriate measures to safeguard the data subject's rights and
freedoms and legitimate interests, or (3) is made with the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject
and the data controller, or (2) it is made with the data subject's explicit consent, the SEELEN. Records GbR
shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate
interests, which include at least the right to obtain the data subject's involvement on the part of the controller,
to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time,
contact any employee of the controller.
i) Right to withdraw consent under data protection law
Any person affected by the processing of personal data has the right granted by the European Directive and
Regulation to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any
employee of the controller.

12. Data protection provisions on the use and application of Google Analytics (with anonymisation function)
The controller has integrated the Google Analytics component (with anonymisation function) on this website.
Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data
about the behaviour of visitors to websites. Among other things, a web analysis service collects data on the
website from which a data subject has accessed a website (so-called referrers), which sub-pages of the
website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is
mainly used to optimise a website and to analyse the costs and benefits of internet advertising.
The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, USA.
The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this
addition, the IP address of the Internet connection of the data subject is shortened and anonymised by
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Google if access to our Internet pages is from a member state of the European Union or from another state
party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses
the data and information obtained, among other things, to evaluate the use of our website, to compile online
reports for us showing the activities on our website and to provide other services in connection with the use
of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are
has already been explained above. By setting the cookie, Google is enabled to analyse the use of our
website. Each time one of the individual pages of this website operated by the data controller is called up
and on which a Google Analytics component has been integrated, the internet browser on the data subject's
information technology system is automatically caused by the respective Google Analytics component to
transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google
obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among
other things, to track the origin of visitors and clicks and subsequently to enable commission calculations.
By means of the cookie, personal information such as the time of access, the location from which access
originated and the frequency of visits to our website by the data subject are stored. Each time the data
subject visits our website, this personal data, including the IP address of the internet connection used by the
data subject, is transmitted to Google in the United States of America. This personal data is stored by Google
in the United States of America. Google may share this personal data collected via the technical process with
third parties.
The data subject can prevent the setting of cookies by our website at any time by means of an appropriate
setting of the Internet browser used, as already described above, and thus permanently object to the setting
of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on
the information technology system of the data subject. In addition, a cookie already set by Google Analytics
can be deleted at any time via the internet browser or other software programmes.
Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics
and related to the use of this website as well as to the processing of this data by Google and to prevent such
processing. For this purpose, the data subject must download and install a browser add-on under the link
https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that
no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of
the browser add-on is considered by Google as an objection. If the data subject's information technology
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system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on
in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data
subject or another person within his or her control, the browser add-on can be reinstalled or reactivated.
Further information and the applicable data protection provisions of Google can be found at
https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google
Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

18. Legal basis for processing
Article 6 I lit. a DS-GVO serves as the legal basis for our company for processing operations in which we
obtain consent for a specific processing purpose. If the processing of personal data is necessary for the
performance of a contract to which the data subject is a party, as is the case, for example, with processing
operations that are necessary for the delivery of goods or the provision of another service or consideration,
the processing is based on Article 6 I lit. b DS-GVO. The same applies to processing operations that are
necessary for the implementation of pre-contractual measures, for example in the case of enquiries about
our products or services. If our company is subject to a legal obligation by which the processing of personal
data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c
DS-GVO. In rare cases, the processing of personal data might become necessary in order to protect the vital
interests of the data subject or another natural person. This would be the case, for example, if a visitor were
to be injured on our premises and as a result his or her name, age, health insurance details or other vital
information had to be passed on to a doctor, hospital or other third party. Then the processing would be
based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO.
Processing operations which are not covered by any of the aforementioned legal bases are based on this
legal basis if the processing is necessary to protect a legitimate interest of our company or a third party,
provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such
processing operations are permitted to us in particular because they were specifically mentioned by the
European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data
subject is a customer of the controller (recital 47, sentence 2 of the GDPR).
Where the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is the
conduct of our business for the benefit of the welfare of all our employees and our shareholders.

20. Duration for which the personal data is stored
Seelen. Records – Disclaimer & Newsletter Information
The criterion for the duration of the storage of personal data is the respective statutory retention period. After
the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for
the fulfilment of the contract or the initiation of the contract.

21. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the
contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We inform you that the provision of personal data is sometimes required by law (e.g. tax regulations) or may
also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to
conclude a contract, it may be necessary for a data subject to provide us with personal data that must
subsequently be processed by us. For example, the data subject is obliged to provide us with personal data
if our company concludes a contract with him or her. Failure to provide the personal data would mean that
the contract with the data subject could not be concluded. Before providing personal data by the data
subject, the data subject must contact one of our employees. Our employee will explain to the data subject
on a case-by-case basis whether the provision of the personal data is required by law or by contract or is
necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and
what the consequences of not providing the personal data would be. 22.

22. existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.